1997: A strategy was developed to establish the business internationally through product development, capital investment and acquisitions. This strategy has also included selling Avon companies that were not considered core to the business. Therefore, Avon announced the sale of its entire tire interest to Cooper Tire & Rubber Company in Findlay, Ohio for £60 Million.

1998: Avon Technical products acquired Hi-Life Rubber LLC based in Wisconsin for £22 Million. This move, combined with existing dairy business in the UK, positioned Avon as the leading manufacturer of rubber daily lines in the world.

2001: Announced the sale of its Automotive Rubber & Plastics businesses. It also sold Nylaflow, the reinforced plastic hose business and the golf grips business - all in an effort to focus on its core products.

2002: The Avon logo was modified, removing the line from beneath it to create a more modern streamlined feel and to help remove old associations with products no longer manufactured by the company.

2002: Avon Automotive Europe opened its new headquarters in Hanover, Germany

2003: French subsidiary, Avon Spencer Mouldion SA was sold for €4.7

2004: European and North American divisions were merged into a single, global division

2004: Avon Protection was formed in recognition of Avon's world leading expertise in the manufacture of military respirators and led to the purchase of International Safety Instruments, Inc, a major manufacturer of respirators and accessories for the emergency services industry.